Increase in active users
Growth in site engagement
Increase in new users
The Challenge
The client’s existing website was outdated in design and lacked a structured layout. With only a handful of pages, it failed to represent the full breadth of the academy’s programs, curriculum, and enrollment process leaving prospective parents to guess at information that should have been front and center.
Preschool enrollment decisions are highly research-driven: parents typically compare several schools online before ever scheduling a tour. A thin, dated website meant the client was likely losing consideration to competitors with clearer, more complete online presences regardless of the quality of the program itself. Beyond the design problem, the site had no meaningful structure to support future growth: no clear information architecture, no scalable page templates, and no analytics in place to understand how (or whether) visitors were engaging with the content at all.
The client needed more than a visual refresh. They needed a website built around how parents actually evaluate a preschool one structured to answer the questions that matter (programs, curriculum, safety, enrollment steps) and built on a foundation that could be measured and improved over time.
Our approach
We approached this as two connected workstreams: Website Redesign and SEO & Analytics Foundation, so the new site would not only look better but be built to perform and to prove it.
Website Redesign – We began with a full audit of the existing site and content to identify structural gaps, outdated design elements, and usability issues affecting the parent experience. From there, we redesigned the site with a clean, modern layout and a clear navigation flow built specifically around parent priorities: what programs are offered, what a typical day looks like, how enrollment works, and how to get in touch. Pages were restructured and expanded so the academy’s full offering was represented clearly, rather than compressed into a handful of thin pages.
SEO & Analytics Foundation – Alongside the redesign, we rebuilt the site on a stable technical foundation and implemented proper analytics tracking from the ground up. This gave the client, for the first time, real visibility into how many people were visiting the site, where they were coming from, and how they were engaging with it turning the website from a static brochure into a channel that could be actively measured and optimized going forward.
The Results
- Increased active users by 433.9%
- Increased new users to the site by 498.2%
- Delivered a fully restructured site covering programs, curriculum, and enrollment
- Grew total site engagement by 646.0%
- Established analytics tracking for ongoing, data-driven improvements
- Replaced a thin, outdated site with a scalable structure built to support future growth
