Our client is a physical therapy clinic serving patients across Thousand Oaks & Camarillo offering hands-on rehabilitation and treatment for injury, pain, and mobility conditions. Like many local healthcare practices, the clinic had built its patient base almost entirely through referrals and word of mouth, with no paid channel actively bringing in new patients.
Leads Generated
Patient Conversion
Average cost per acquisition
From campaign launch to results
The Challenge
The clinic had no paid advertising presence and relied solely on referrals and organic visibility to attract new patients. This left a significant share of local search demand unaddressed patients actively searching online for physical therapy services in their area, ready to book, but never reaching the clinic because it had no presence in paid search results.
Growth was capped by how many referrals came in on their own, with no scalable, always-on channel to fill gaps in the schedule or accelerate new patient volume on demand. There was also no infrastructure in place to track which calls or form submissions actually turned into booked patients, making it impossible to know what a new marketing channel would even cost to run or whether it would pay for itself.
The clinic needed a campaign built entirely from the ground up: one that could reach ready-to-book patients, prove its own return, and be optimized over time based on real data rather than guesswork.
What did
Polaristek do
We approached this as two connected workstreams: Campaign Strategy & Launch and Conversion Tracking & Optimization, so the campaign would generate leads and prove exactly what those leads cost and converted into.
Campaign Strategy & Launch – We conducted keyword research targeting general physical therapy services to capture high-intent local search demand, then built and launched Google Ads campaigns from the ground up including ad groups, ad copy, and landing pages designed specifically to convert clicks into calls and form submissions.
Conversion Tracking & Optimization – We implemented call and form conversion tracking from day one, giving the clinic clear visibility into which clicks turned into real patient inquiries. With that data in place, we ran ongoing monthly optimization, monitoring cost per click, cost per acquisition, and call quality to continuously improve lead volume and cost efficiency.
The Results
- Generated 120+ leads across 6 months
- Achieved 80+ patient conversions
- Held average Cost Per Click to just $1.41 across all campaigns
- Maintained a 68.9% lead-to-conversion rate
- Achieved an average Cost Per Acquisition of $49.19
- Built a fully tracked, always-on new patient acquisition channel from scratch
